Google Reviews and other reviews can heavily influence buying decisions.
In fact reviews can support your business in so many ways, such as –
- Building trust and credibility: Authentic reviews act like word-of-mouth marketing, helping customers feel confident about buying from your business
- Influencing purchasing decisions: Around 91% of consumers trust online reviews as much as personal recommendations, so strong ratings can sway people to choose you over competitors
- Boost local SEO and visibility: Search engines like Google use reviews as a ranking factor, meaning more (and better) reviews can help your business appear higher in search results
- Provide actionable feedback: Reviews highlight what you’re doing well and where you can improve, giving direct insight into customer satisfaction
- Increase customer loyalty: Responding to reviews—especially negative ones—can build stronger relationships and even turn unhappy customers into loyal supporters
Example:
Most customers will choose a business with more positive reviews—even if it’s slightly more expensive.
Simple tip:
👉 After every happy job, send a quick message:
“Thanks again! Would you mind leaving us a quick Google review?”
A Negative Review
If you get a negative review, jump onto it as soon as you can, and seek out how you can correct the problem or user experience. When people read unfavourable reviews, they are more likely to reconsider a business if it has gone out of its way to help a unsatisfied customer. It shows that the busines genuinely cares.
If you would like help including customer reviews in your website business, contact us.